Solo por Mí. Value Proposition. Visual Identity

This value proposition associated with the brand identity ‘Solo por Mí’ is the result of the research project entitled: “Value proposition in the cocoa production unit(s) of rural women, to overcome the barriers they face along the production chain, through individual and collective empowerment, in the municipalities of Tibú and Sardinata, Colombia”. This project was funded by the Ministry of Science, Technology and Innovation (MINCIENCIAS) [Cod. 102882 CT 235-2023] Call for proposals 935. Women in Science: Agents for Peace, implemented by the University of Pamplona.

“Solo por Mí” has been consolidated as a symbol of resilience and progress, the emblem of the Asociación de Mujeres Campesinas Cacaoteras de La Victoria (ASOMUCAVIC), which reflects the values, traditions and efforts of the women cocoa farmers, who not only grow cocoa, but also transform it into high value-added products, thus making their contribution to the regional economy of Catatumbo and Norte de Santander visible. With this achievement, it is expected to strengthen the recognition of the work of women in the cocoa sector, encouraging strategic alliances with buyers and positioning them as agents of change in their territory. This innovative model of value and empowerment represents a significant step towards equity and sustainable development.